Immersive Digital Exhibition Production at SXSW London

June 15, 2026

Pixl supported the delivery of a digital exhibition environment at SXSW London, bringing together LED, lighting, audio and spatial production to help digital artwork move into the physical space. The project included large-format LED displays, exhibition lighting, audio playback support, relaxed viewing areas and a portrait 98-inch touchscreen display featuring a body-shaped Spotify interface that allowed audiences to scroll through tracks and trigger playback.

At a glance

Venue: SXSW London
Event type: Digital exhibition / immersive gallery environment
Sector: Creative technology, digital art and live experience
Services: LED, lighting, audio and spatial production
Key features: Large-format LED displays, portrait 98-inch touchscreen display, Spotify interface, exhibition lighting and audio playback
Audience experience: Gallery, cinema and interactive installation environment
Technical approach: Multi-screen exhibition setup designed to support digital artwork, audience flow, seating areas and interactive playback moments

Digital exhibition production for an immersive gallery environment

For SXSW London, Pixl supported the delivery of a digital exhibition environment in which LED, lighting, audio and spatial production worked together to bring digital content into the physical space.

The project was built around the relationship between screen, room and audience. Rather than treating digital work as something to be viewed passively, the exhibition used scale, atmosphere and interaction to make the content feel present within the space.

Large-format LED displays created bold visual anchors throughout the venue, while lighting helped define the mood around each artwork. The installation moved between the gallery, the cinema, and an interactive experience, giving audiences space to pause, sit, listen, and spend time with the work.

A key part of the experience was the use of screens not only as display surfaces, but as objects within the environment. This included a portrait 98-inch touchscreendisplay featuring a body-shaped Spotify interface, where audiences could scroll through tracks and trigger playback. Rather than presenting music as a standard playlist, the interface became part of the installation’s visual language, turning digital content into something physical, playful, and directly connected to the audience.

Across the exhibition, the production needed to support a wide range of digital content, from large-scale abstract visuals to more intimate screen-based works. Each area had its own atmosphere, but the overall environment still needed to feel connected, coherent and easy for visitors to move through.

Pixl’s role was to help translate this creative vision into a technically reliable and visually strong exhibition environment. LED, audio, lighting and spatial production were brought together to support the artwork without overpowering it.

The result was a space where digital content did not feel flat or separate from the room. It became part of the architecture, part of the atmosphere and part of the audience journey.

What we delivered

Pixl supported the exhibition through large-format LED display systems, portrait 98-inch touchscreen display elements, audio playback support, lighting and on-site technical delivery. At the centre of the installation were five large-format LED screens, each 5.5m wide and 3m high, built from ROE Ruby 2.3mm tiles on a ground-support structure and driven by Brompton SX40 processing. Digital artwork was displayed across screens from a Universal Media Server running Millumin, while the body-shaped Spotify interface ran on two portrait 98-inch touchscreens that let audiences scroll through tracks and trigger playback directly.

The production helped create an environment where digital work could be experienced at scale, while still allowing quieter, more intimate moments of interaction and reflection.

Project highlights

If you are planning a digital exhibition, brand environment or live experience that needs to feel as considered as the content itself, Pixl can help bring the technical and spatial pieces together. From LED and lighting to audio, playback and on-site delivery, we support the details that help an idea move from screen to space.

What’s the brief?


SXSW London Digital Exhibition Production Q&A

What did Pixl deliver for SXSW London?

Pixl supported SXSW London with LED, lighting, audio and spatial production for an immersive digital exhibition environment. The setup included large-format LED displays, exhibition lighting, audio playback support, relaxed viewing areas and a portrait 98-inch touchscreen display featuring a body-shaped Spotify interface.

What made the exhibition environment immersive?

The production was designed around the relationship between screen, room and audience. Large-format LED displays created visual anchors, lighting shaped the atmosphere around each artwork, and seating areas allowed visitors to pause, sit and spend time with the content.

How was interactivity used in the space?

One interactive moment featured a portrait 98-inch touchscreen display with a body-shaped Spotify interface. Visitors could scroll through tracks and trigger playback, turning a familiar digital music platform into a physical, spatial part of the exhibition.

What made the production different from a standard screen installation?

The screens were not used only as display surfaces. They became part of the exhibition environment, helping shape how audiences moved through the space, experienced the artwork and interacted with digital content.

Why was LED important for this project?

LEDs enabled the digital artwork to be presented at scale, with strong visual impact throughout the exhibition space. Combined with lighting and audio, it helped turn screen-based content into a more physical and atmospheric experience.